The regulators and developers who criticize Apple's App Store have a variety of complaints in the past decade: Its 30% cut is too high, its manual App Review process is arbitrary and powerful, the App Store depresses prices for software and teaches consumers that updates are free. JPMorgan analyst Samik Chatterjee said in a recent note that he believed the financial impact on the company on one emailing change would be 'modest' and other tweaks reducing Apple's cut for some apps to 15% would be 'minimal.' Apple's App Store grossed $64 billion or more in total sales in 2020, according to analysis based on Apple disclosures. Apple has historically made small changes to its ' guidelines,' a 13,000-word document that says what iPhone apps can and can't do, while defending its core interests that Apple has the right to determine which software can operate on iPhones, and set its own financial terms for those developers.Īpple has also not yet changed its policy of taking 30% of in-app gaming purchases, which comprise the largest category of App Store revenue.
